17+ hour, 48+ min ago   (369+ words) What is it about technology, the more we use it, the more we rely on it, and the less we think for ourselves. Our work starts to look the same as everyone else’s. And all of a sudden we’re in…...

18+ hour, 54+ min ago   (137+ words) Campaign Brief 35 production companies from Asia-Pacific had 5 or more Acceptances in THE WORK 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines…...

20+ hour, 1+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

20+ hour, 47+ min ago   (163+ words) Campaign Brief Many in the Australian advertising industry will be saddened to hear of the passing of talented Creative Director Gordon Higgins. Originally from Swindon in the UK, Higgins was a Senior Art Director at GPY&R in the 1980s, before…...

21+ hour, 15+ min ago   (310+ words) Skene joins Emotive following senior roles at BMF, where she led the ALDI account, and most recently at independent agency DO, where she was Client Service Director. At Emotive, she will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio, while…...

23+ hour, 17+ min ago   (526+ words) 245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of…...

3+ day, 19+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

3+ day, 20+ hour ago   (439+ words) The fun, irreverent and somewhat quirky campaign departs from the traditional world usually associated with ciders – summer, meadows, and long afternoons – instead inserting the brand into the high-energy, early evening occasion. Built from the simple insight that for many Gen…...

4+ day, 19+ hour ago   (183+ words) At the heart of the platform is a simple proposition ‘You give a woof. So do we’. For SavourLife, giving a woof is more than an attitude, it is the reason the business exists. Founded by Michael and Kim McTeigue…...

1+ week, 3+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...