16+ hour ago   (610+ words) Give us the elevator pitch – who are you and what do you do? Well, if it was a quick elevator ride, I’d blurt out that Supermassive is currently Spikes Asia’s #1 Australian Independent Agency of the Year, both B&T and…...

3+ day, 16+ hour ago   (223+ words) How to Unpack a Brief Like a Pro will be led by AWARD School Victoria Heads Rachel Blacklaws (R/GA) and Stephanie Gwee (TBWA\Melbourne), with Gurney and Sibley joining as special guests. The live, one-hour virtual session is for…...

3+ day, 17+ hour ago   (595+ words) Give us the elevator pitch – who are you and what do you do? Poison Gas Co is an evil corporation parading as a creative agency. We’re in the business of giving people the feels. Happy, sad, horny, hungry… we deal…...

6+ day, 14+ hour ago   (450+ words) campaignbrief.com New research from creative effectiveness company Cubery reveals the country’s most enduring advertising taglines – those that continue to occupy a prominent place in Australians’ memories, decades after their introduction. The findings highlight the role taglines play as one…...

6+ day, 16+ hour ago   (446+ words) Says Tara McKenty, Chief Creative Officer, AKQA AU/NZ: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

1+ week, 9+ hour ago   (238+ words) The dancing banana in Instacart’s Benson Boone/Ben Stiller Super Bowl spot was a Melbourne singer-songwriter. Elle Graham, or Woodes to her listeners, manages Squeak E. Clean’s Los Angeles studio, and Spike Jonze cast her in the spot mid-production. She…...

1+ week, 17+ hour ago   (777+ words) 1. Give us the elevator pitch – who are you and what do you do? Jacko Jacko & Jacko is the team you need when you don’t need the full team. After years in networks and indies, we noticed that bringing business, strategy…...

1+ week, 17+ hour ago   (399+ words) Based on a survey of 11,000 adults across 25 markets, the report explores how gaming has evolved to become a space where people build friendships, express identity, develop skills, manage wellbeing, engage with social issues, and participate in culture. The global study…...

1+ week, 19+ hour ago   (291+ words) Launching today, The Full Frame brings together the two award-winning non-profit organisations’ respective expertise in casting and crewing, giving the advertising and production industries a single pathway to engage deaf, disabled and neurodivergent talent and crew. It comes as the…...

1+ week, 5+ day ago   (385+ words) Every Trip Matters is NRMA Roadside Assistance’s first in-language campaign, with story-led creative in English, Hindi, Punjabi, Mandarin and Cantonese featuring real families and community members rather than actors. The integrated campaign spans cultural media and community distribution, dedicated in-language…...