13+ hour, 51+ min ago   (269+ words) This new positioning in the market for NAK Hair needed to go beyond the natural, high-performing, and salon-quality messaging they are so well-known for, especially with their burgeoning expansion into the UK and US. They needed a bolder stance. After…...

17+ hour, 53+ min ago   (163+ words) Campaign Brief Many in the Australian advertising industry will be saddened to hear of the passing of talented Creative Director Gordon Higgins. Originally from Swindon in the UK, Higgins was a Senior Art Director at GPY&R in the 1980s, before…...

19+ hour, 48+ min ago   (314+ words) Says Em Taylor, Strategy Founder at Bureau of Everything: “People told us that there are key moments when Domino’s wins, hands down. Because it’s the choice that truly pleases everyone, it crushes all the cravings in one order. Which in…...

20+ hour, 23+ min ago   (526+ words) 245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of…...

3+ day, 17+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

4+ day, 16+ hour ago   (183+ words) At the heart of the platform is a simple proposition ‘You give a woof. So do we’. For SavourLife, giving a woof is more than an attitude, it is the reason the business exists. Founded by Michael and Kim McTeigue…...

5+ day, 15+ hour ago   (589+ words) Through BYRDLI, the hotels, experiences, routes and itineraries they discover will become part of their own Travel Clubs, allowing audiences to move from seeing Alabama through someone they trust to exploring and booking travel inspired by the journey. Dobson will…...

5+ day, 15+ hour ago   (358+ words) At its heart, ‘Commit’ reflects a simple belief: the more you commit to sport, the more it gives you back. We know that what draws people back to the track, the court, the gym and the field goes far beyond…...

6+ day, 10+ hour ago   (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...

6+ day, 13+ hour ago   (590+ words) Campaign Brief Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This…...